10/10 Amersham Street

The Plan

Luke & Leila purchased the apartment off the plan and called it home. Looking to upsize Luke & Leila prepared the property for sale and professional staged the apartment

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Luke & Leila. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, professional staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / townhouses in West End in the last 90 days with budgets between $900,000 – $1,250,000 through Ray White West End, was also a key marketing strategy.

Following a comprehensive four week auction campaign, 60+ buyer inspections, the property sold at auction for $1,200,00 and well above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property

The Result

Sheila & Hugh, the buyers, were looking to purchase a Brisbane home as they were moving from interstate. The competition of the auction and the market activity / social proof at open homes was key to Sheila & Hugh securing the property on terms & conditions acceptable to the Sellers.