Split-level townhome with three alfresco spaces and enviable complex amenities
The Plan
Andrew & his family lived in the Gardens Riverside complex for 9 years and looking to move interstate decided to sell and prepared the property for sale. The property was professionally staged.
The Process
Achieving the best price in the market, on the best terms was important to Andrew. Timing was not, however a 30-90 day settlement was preferred.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected townhouse / apartments / units in the 4101 postcode in the last 90 days with budgets between $900,000 – $1,200,000, through Ray White, was also a key marketing strategy.
The Result
Following a comprehensive auction campaign, 45 buyer inspections, the property sold at auction for $$1,000,500; which was above the sellers expectations. The competition of the auction was core in achieving the best price in the market.
Campaign Details
Listed: March 13, 2025
Auction Date: April 3, 2025
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
13
Week Two Open Homes:
14
Week Three Open Homes:
8
Sold Date:
3 April 2025
raywhitewestend.com.au
807
realestate.com.au
2123
domain.com.au
664
Social Media Reach
73,479
Auction Bid History
| Time | Amount |
| 11:32:49 AM | Sold |
| 11:32:09 AM | $1,000,500 |
| 11:31:44 AM | $1,000,000 |
| 11:31:34 AM | $999,000 |
| 11:30:50 AM | $997,500 |
| 11:30:39 AM | $995,000 |
| 11:30:03 AM | $990,000 |
| 11:29:56 AM | $985,000 |
| 11:29:35 AM | $980,000 |
| 11:29:28 AM | $975,000 |
| Time | Amount |
| 11:29:13 AM | $970,000 |
| 11:29:09 AM | $965,000 |
| 11:28:48 AM | $960,000 |
| 11:28:41 AM | $950,000 |
| 11:28:38 AM | $940,000 |
| 11:28:27 AM | $930,000 |
| 11:28:15 AM | $920,000 |
| 11:27:51 AM | $900,000 |
| 11:27:43 AM | $850,000 |
| 11:27:35 AM | $800,000 |
Sales Review
Seller's Review
Andrew Prefontaune
Luke was very professional and attentive. He gave me frequent updates on how the sales campaign was progressing and ended up getting a great sale price in the end.
