10402/321 Montague Rd

The Plan

Robin & Charlie purchased the apartment as a long term investment. Following many years of successful renting, Robin & Charlie decided to sell the apartment tenanted and take advantage of the strong market conditions

The tenant was cooperative and an action plan was devised to work with both the tenant and possible buyers to inspect the apartment. Virtual staging was completed, to protect the tenants privacy. 

The Process

An extensive marketing campaign was planned including virtual staging, professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $650,000 – $750,000 through Ray White West End, was also a key marketing strategy.

The Result

A comprehensive four week auction campaign was planned, however following the second inspection, an unconditional offer at $775,000 was received & accepted. The forthcoming auction was key in achieving a great sale price on great terms.