105/21 Duncan St

The Plan

Scott & Vernita purchased the apartment 10+ years ago and called it home. Looking to make a change they purchased in St Lucia. Their West End apartment was prepared for sale. The property was first listed with the agent Scott & Vernita purchased through.

Following an unsuccsessul sale, Scott & Vernita, changed to Luke O’Kelly and the Ray White Team. An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Scott & Vernita. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional staging, professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / townhouses in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets circa $1,800,000 – $2,000,000 through Ray White West End, was also a key marketing strategy.

Following a comprehensive four week auction campaign, 38+ buyer inspections, the property sold at auction for $1,982,000 and above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property

The Result

Hakim first inspected a two bedroom apartment with Luke & Jim. Looking for an apartment where he & his wife could access the river directly, Jim walked Hakim to 105 Soko.

Attending the auction at Ray White West End via phone,  Hakim secured their new home out bidding the competition.

The transparency and market social proof of the auction, provided Hakim the confidence to bid and buy