Exclusive Ground Floor Residence - Rare Opportunity
The Plan
Ros & Peter bought the property off the plan and called Virtuoso home. Looking for a sea change they purchased a property up the coast and looked to sell their West End apartment
The Process
Achieving the best price, on the best terms, was important but time was not. Ros & Peter had until July / August to finalise the sale. The best price was the only priority. An extensive marketing campaign was implemented including a social media presence with video, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in 4101, through Ray White West End, was also a key marketing strategy.
The Result
Following an extensive auction campaign, 59 buyer inspections, the property sold for $2,150,000 being $230,000 more than the most recent sale of a ground floor apartment in Virtuoso
Buyer found: Realestate.com.au
Campaign Details
Listed: February 8, 2024
Auction Date: February 29, 2024
Marketing Options: Realestate.com.au; domain.com.au; luxury photography & videography; internal database targeting and an extensive social media campaign
Open Home Attendance
59
raywhitewestend.com.au
2,066 views
realestate.com.au
4,736 views
domain.com.au
522 views
direct email receipts
70,696
Social Media Reach
11,693
Impressions
34,262
Clicks
1,033
