106/57 Vulture Street
West End, QLD 4101
Modern 2 Bedroom Apartment in the Heart of West End
Buyer found: Buyers Agent
The Plan
Renee & John purchased the apartment off the plan, following several years of renting the property out Renee & John decided to sell his investment property. The tenants lease ended and the property was prepared for sale, including professional staging
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Renee & John. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $900,000 – $1,100,000 through Ray White West End, was also a key marketing strategy.
A four week auction campaign was initiated, however following the second inspection an unconditional offer of $1,028,000 was presented to the seller and accepted. This offer was over $100,000 more than the most recent sale in the complex. The competition of the forthcoming auction was key in the buyer presenting their best offer.
The Result
The buyer engaged a Buyers Agent to represent them through the sale process and in the contract negations.
The competition of the forthcoming auction and the market activity / social proof at open homes was key in the Buyer presenting an offer prior to the Auction to secure the property.
Campaign Details
Listed: October 9, 2025
Auction Date: October 30, 2025
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
12
Week Two Open Homes:
10
realestate.com.au
2,932
domain.com.au
678
raywhitewestend.com.au
1,665
Social Media Reach
12,601
Ray White Buyer Match
220
