Spacious 188m² apartment in the most sought after complex in West End
The Plan
Ronel & Johan bought the property approx 4 years ago; following which they renovated including new flooring, expanding the MPR and repainting. With the plan to travel they decided to place the property on the market for sale.
The Process
Achieving the best price, on the best terms, was important but time was not. Ronel & Johan were not rushed to sell however the best price was key and as such an auction campaign was chosen. An extensive marketing campaign was implemented including a social media presence with video, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in 4101, through Ray White West End, was also a key marketing strategy.
The Result
Following a four-week auction campaign, 77 buyer inspections, 3 offers, sold post auction for $1,950,000. For reference apartment 1414, on the 4th floor – with full river views sold for $1,919,000 via an Expressions of Interest campaign with another agent.
Buyer found: Ray White Database
Campaign Details
Listed: January 25, 2024
Auction Date: February 15, 2024
Marketing Options: Realestate.com.au; domain.com.au; luxury photography & videography; internal database targeting and an extensive social media campaign
raywhitewestend.com.au
5,008 unique views
realestate.com.au
4,126 views
domain.com.au
509 views
direct email receipts
30,195
Social Media Reach
31, 470
Clicks
1,080
Days on Market:
23
Offers:
3 offers
Sales Review
Seller's Review
Ronel Vosloo
Luke and his team were amazing from the outset. Their involvement in the West End community sets them apart from the rest. Throughout the process we had clear and regular communication from the team and were never left wondering what was going on. Luke really listened and respected our views and they worked incredibly hard to ensure we got the best result.
