12/12 Middle Street

The Plan

Angela & David purchased the property many years back, called the property home and then rented the property out for approx 5 years, following which they decided to take advantage of the strength of the market and sell.

The Process

Achieving the best price in the market, on the best terms was important to Angela & David. Timing and settlement periods were not.

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected townhouses in Highgate Hill & West End in the last 90 days with budgets between $900,000 – $1,300,000, through Ray White West End, was also a key marketing strategy.

The Result

Following a comprehensive auction campaign, 34 buyer inspections, 6 bidders, the property sold at auction for $1,210,000; 31.5% above the sellers expectations. The competition of the auction was core in achieving the best price in the market.