18/10 Amersham St
West End, QLD 4101
Property Video
Elevated Luxury in an Exclusive West End Address
Buyer found: Ray White Buyer Database
Under Bidder: Realestate.com.au
The Plan
Delia & Hugh purchased the apartment and called it home. Looking to make a coast move, the apartment was prepared for sale.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Delia & Hugh. Timing was not. A fixed 45 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,000,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 52+ buyer inspections, the property sold at auction for $1,250,000 and above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property
The Result
Lou had inspected several properties in West End with Ray White West End in the past 6 months. Lou first inspected this apartment, the Wednesday night prior to the Thursday auction. Attending the auction in-room at Ray White West End, Lou & her father secured the apartment, out bidding the competition.
The transparency and market social proof of the auction, provided Lou the confidence to bid and buy
Campaign Details
Listed: February 5, 2026
Auction Date: February 26, 2026
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
18
Week Two Open Homes
24
Week Three Open Homes
10
raywhitewestend.com.au
1,293
realestate.com.au
2,340
domain.com.au
443
Social Media Reach
10,434
Buyer Match
213
Auction Bid History
| Time | Amount | |
| 26/02/2026 11:18:45 AM | Sold | |
| 26/02/2026 11:18:08 AM | $1,250,000.00 | |
| 26/02/2026 11:14:32 AM | Under Negotiation | |
| 26/02/2026 11:13:48 AM | $1,200,000.00 | |
| 26/02/2026 11:13:33 AM | $1,173,000.00 |
| Time | Amount | |
| 26/02/2026 11:12:55 AM | $1,168,000.00 | |
| 26/02/2026 11:12:31 AM | $1,150,000.00 | |
| 26/02/2026 11:12:16 AM | $1,100,000.00 | |
| 26/02/2026 11:12:12 AM | $1,050,000.00 | |
| 26/02/2026 11:12:08 AM | $1,000,000.00 |
