2/15 Hoogley St

The Plan

Bill purchased the property nearly 30 years ago and the property remained a long term investment. Looking to take advantage of the market and retire, Bill prepared the apartment for sale which included a fresh coat of paint, general maintenance and professional staging.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Bill. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,000,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.

The Result

A four week auction campaign was planned however the first inspection generated 40+ buyer inspections and an unconditional offer of $1,200,000.  The competition of the forthcoming auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property