203/10 Pidgeon Close
West End, QLD 4101
Auction Link
Koko Apartments - Prestige Riverfront Location
Buyer found: Buyers Agent
Under Bidder: Realestate.com.au
The Plan
Simon & the family where looking to sell a family home. The property was prepared for sale, with a clean, partial paint, courtyard / garden landscaping and professional staging.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Simon & the family. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, photography, drone photography, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $1,750,000 – $2,250,000 through Ray White West End, was also a key marketing strategy.
Following a four week auction campaign the property was sold under the hammer for $2,000,000. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property
The Result
The buyer engaged a Buyers Agent to represent them through the sale process and on auction day.
The competition of the auction and the market activity / social proof at open homes was key in the Buyer securing the property on terms & conditions acceptable to the Sellers.
Campaign Details
Listed: July 10, 2025
Auction Date: August 7, 2025
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
22
Week Two Open Homes:
13
Week Three Open Homes:
14
realestate.com.au
4135
domain.com.au
532
raywhitewestend.com.au
924
Social Media Reach
25,555
Ray White Buyer Match
61
Auction Bid History
| Time | Amount |
| 11:57:46 AM | Sold |
| 11:57:41 AM | $2,000,000 |
| 11:06:53 AM | Under Negotiation |
| 11:05:56 AM | $1,900,000 |
| 11:05:49 AM | $1,850,000 |
| Time | Amount |
| 11:05:38 AM | $1,750,000 |
| 11:05:31 AM | $1,075,000 |
| 11:05:19 AM | $1,050,000 |
| 11:05:17 AM | $1,025,000 |
| 11:04:54 AM | $1,000,000 |
Sales Review
Seller's Review
Simon Ranson
Luke did an excellent job. He was organised, thorough, diligent in chasing leads and provided good feedback.
