20807/60 Rogers Street

The Plan

Maria purchased the apartment off the plan 11+ years ago and looking to upsize into a home, decided to sell and take advantage of the strength market

The Process

Achieving the best price in the market, on the best terms was important to Maria. Timing was not. Maria was happy to be flexible with settlement timelines also.

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $800,000 – $1,000,000, through Ray White West End, was also a key marketing strategy.

The Result

Following a comprehensive auction campaign, 48 buyer inspections, the property sold at auction for $920,000; 15% above the sellers expectations. The competition of the auction was core in achieving the best price in the market.