301/25 Duncan Street
West End, QLD 4101
Corner 2 Bedroom Apartment with Direct River Views
Buyer found: Ray White Database
Under Bidder: Realestate.com.au
The Plan
Diego & Shanna purchased the apartment approx 4 years prior and called it home. Looking to upsize Diego & Shanna prepared the property for sale.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Diego & Shanna. Timing was not. A 90 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography, professional staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / townhouses in West End in the last 90 days with budgets between $1,000,000 – $1,300,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 70+ buyer inspections, the property sold at auction for $1,260,00 and well above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property
The Result
Anna, the buyer, had been searching for her new home and attended several open homes with Ray White West End, over the previous 5-6 months. Anna had a wide location brief and had inspected properties in around the city including. Milton, New Farm, Kelvin Grove and South Brisbane.
Loving the apartment Anna secured the property at auction, out bidding her competition.
Campaign Details
Listed: October 2, 2025
Auction Date: October 23, 2025
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
31
Week Two Open Homes:
16
Week Three Open Homes:
25
raywhitewestend.com.au
2,379
realestate.com.au
3,344
domain.com.au
630
Social Media Reach
11,192
Ray White Buyer Match
157
Auction Bid History
| Time | Amount | |
| 3/10/2025 11:20:05 AM | Sold | |
| 23/10/2025 11:19:29 AM | $1,260,000.00 | |
| 23/10/2025 11:12:36 AM | Under Negotiation | |
| 23/10/2025 11:12:03 AM | $1,251,000.00 | |
| 23/10/2025 11:11:34 AM | $1,250,000.00 | |
| 23/10/2025 11:11:11 AM | $1,200,000.00 | |
| 23/10/2025 11:10:59 AM | $1,150,000.00 |
| Time | Amount | |
| 23/10/2025 11:10:50 AM | $1,100,000.00 | |
| 23/10/2025 11:10:47 AM | $1,050,000.00 | |
| 23/10/2025 11:10:40 AM | $1,000,000.00 | |
| 23/10/2025 11:10:37 AM | $950,000.00 | |
| 23/10/2025 11:10:32 AM | $900,000.00 | |
| 23/10/2025 11:10:29 AM | $850,000.00 | |
| 23/10/2025 11:10:24 AM | $800,000.00 |
Sales Review
Seller's Review
Diego Ferreri
Luke and Jim from Ray White West End were exceptional throughout the sale of our unit. Their communication was clear, calm and consistent, and they took the time to explain every detail of the process. The Ray White platform made it easy to track inspections, feedback and reports, giving us confidence at every stage. Luke and Jim went above and beyond to deliver a result well above our expectations. We highly recommend them to anyone selling in West En
