30101/9 Pidgeon Close

The Plan

Lachlan & Julie-Ann purchased the apartment off the plan and called it home. Looking to upsize Lachlan & Julie-Ann prepared the property for sale.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Lachlan & Julie-Ann. Timing was not. A fixed 60 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / townhouses in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,000,000 – $1,300,000 through Ray White West End, was also a key marketing strategy.

Following a comprehensive four week auction campaign, 75+ buyer inspections, the property sold at auction for $1,620,00 and well above the owners expectations, being a complex record and more than the same apartment with city views on a higher floor, weeks prior. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property

The Result

Robyn, the buyer, had been searching for her new home to downsize into and attended several open homes with Ray White West End, over the previous 2-3 months.

Robyn had a wide location brief and had inspected properties in around the city including Toowong and West End.

Loving the apartment Robyn secured the property at auction, out bidding her competition.