302/25 Duncan Street

The Plan

Chet purchased the apartment off the plan and held it as a long term investment. Following many year of long term rental, the property was vacated, prepared for sale with a deep clean and minor repaint, then professional staged

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Chet. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, professional staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / townhouses in West End in the last 90 days with budgets between $900,000 – $1,300,000 through Ray White West End, was also a key marketing strategy.

With a four week auction campaign planned, the auction was brought forward due to strong buyer demand. The decision was made that the auction should be brought forward, to ensure key buyers did not decide to buy elsewhere and remained highly interested.

With over 100 buyer inspections, the property sold at auction for $1,305,00 and well above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property

The Result

Arnold & Catherine, the buyers, were looking for an investment that they may move into in the future. Following inspections with Ray White West End though 4101 and 4169 Arnold & Catherine registered for the auction, following a total of 21 bid the property was sold.

The competition of the auction and the market activity / social proof at open homes was key to Arnold & Catherine securing the property on terms & conditions acceptable to the Sellers.