30203/40 Duncan Street

The Plan

Frank & Lucy purchased the property off the plan, as an investment. Following recent sales of two bedroom apartments at high prices Frank & Lucy decided to be opportunistic and sell.

The Process

Achieving the best price, on the best terms, was important but time was not.  A auction campaign was chosen to create competition between buyers and achieve a market best price

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in 4101, through Ray White West End, was also a key marketing strategy.

The Result

Following an extensive auction campaign, 24 buyer inspections, 6 bidders, the property sold at auction for $760,000. The competition of the auction was core in achieving the best price in the market. Competition between the last 2 buyers above reserve, pushed the sale price to a market best