Resort Style Living - Prime Location
The Plan
Mike & Mandy had purchased the property off the plan 10 years ago. The property has been a long-term rental. Deciding that it was time to sell, the property was placed on the market for sale, with the long-term tenant in place.
The Process
As the property was tenanted and being mindful that a protracted campaign would upset the tenant, an auction campaign was chosen to maximize price and limit the time on the market. A marketing campaign focusing on Realestate.com.au, professional photography with digital staging to remove the tenant’s personal items, and access to the Ray White buyer database was decided on.
The Result
Following a four-week auction campaign, 33 buyer inspections, 7 Offer & Price Feedback Submitted, the inroom auction featured registered 5 bidders. The property was sold under the hammer to Tenee for $452,500
Buyer found: Realestate.com.au
Campaign Details
Listed: January 4, 2024
Auction Date: January 25, 2024
Marketing Options: Virtual Staging, Realestate.com.au and internal database targeting
raywhitewestend.com.au
398 unique views
realestate.com.au
2,148 views
Direct Email Receipts:
6,405
First Open Home:
17 groups
Second Open Home:
4 groups
Third Open Home
5 groups
Private & Mid Week Inspections:
7 groups
Offer & Price Feedback Submitted:
7
Days on Market:
21
Auction Bid History
| Time | Amount |
| 11:22:50 AM | Sold |
| 11:21:55 AM | $452,500 |
| 11:21:45 AM | $452,000 |
| 11:21:25 AM | $451,000 |
| Time | Amount |
| 11:21:05 AM | $450,000 |
| 11:20:47 AM | $440,000 |
| 11:20:13 AM | $430,000 |
Sales Review
Seller's Review
Mike Jericevich
Luke and the West End team were excellent and on the ball throughout the sale process. Communication was spot on throughout the property viewings leading up to the auction date and my expectations were well-managed throughout.
