30804/9 Pidgeon Close

Luxury Living with River Views

Buyer found: Realestate.com.au

The Plan

Nick purchased the apartment, off the plan, as an investment. Looking to taking advantage of the market Nick decided to sell his investment property. The tenants lease ended and the property was prepared for sale, including professional staging

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Nick. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional staging, professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $900,000 – $1,200,000 through Ray White West End, was also a key marketing strategy.

A four week auction campaign was initiated, however following the third inspection an unconditional offer of $1,100,000 was presented to the seller and accepted. This offer was over a complex record. The competition of the forthcoming auction was key in the buyer presenting their best offer.

The Result

Jack, the Buyer, lived localling in West End and was looking to upsize from his one bedroom apartment.

In order to secure the property prior to auction, Jack submitted and unconditional offer. The competition of the forthcoming auction and the market activity / social proof at open homes was key in the Jack presenting his best offer to secure the apartment

Campaign Details

Listed: October 16, 2025

Auction Date: November 6, 2025

Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting

Week One Open Homes:

Week Two Open Homes:

Week Three Open Homes:

realestate.com.au

1,795

domain.com.au

426

raywhitewestend.com.au

704

Social Media Reach

9,938

Ray White Buyer Match

341

Sales Review

Seller's Review

Jack Dunne

Luke was absolutely exceptional in all details of the selling process. He was a great communicator and I felt like I knew exactly how the selling process was going at any point. We listed the property on the Thursday and had a contract the next week for a price that I was very happy with. I would definitely recommend Luke to any sellers.

Buyer's Review

Mike Dunne

I highly recommend Luke. We both purchased and sold through him, and he was exceptional throughout the entire process. Luke was true to his word, consistently reliable and always followed through on what he promised. His professionalism honesty and clear communication made everything smooth and stress free. I wouldn’t hesitate to work with Luke again.