Luxury Living with River Views
The Plan
Nick purchased the apartment, off the plan, as an investment. Looking to taking advantage of the market Nick decided to sell his investment property. The tenants lease ended and the property was prepared for sale, including professional staging
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Nick. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $900,000 – $1,200,000 through Ray White West End, was also a key marketing strategy.
A four week auction campaign was initiated, however following the third inspection an unconditional offer of $1,100,000 was presented to the seller and accepted. This offer was over a complex record. The competition of the forthcoming auction was key in the buyer presenting their best offer.
The Result
Jack, the Buyer, lived localling in West End and was looking to upsize from his one bedroom apartment.
In order to secure the property prior to auction, Jack submitted and unconditional offer. The competition of the forthcoming auction and the market activity / social proof at open homes was key in the Jack presenting his best offer to secure the apartment
Buyer found: Realestate.com.au
Campaign Details
Listed: October 16, 2025
Auction Date: November 6, 2025
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
19
Week Two Open Homes:
16
Week Three Open Homes:
14
realestate.com.au
1,795
domain.com.au
426
raywhitewestend.com.au
704
Social Media Reach
9,938
Ray White Buyer Match
341
