Luxury Sky Home with direct Riverfront Views
The Plan
Malcolm & Viv bought off the plan 14 years ago. They loved their home however it came time to sell and downsize. A decision to sell was not made lightly.
The Process
As achieving the best price was important for Malcolm & Viv with a fixed settlement date, to work in with their next home settlement, an auction campaign was decided upon. An extensive marketing campaign was implemented including a social media presence with video, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in 4101, through Ray White West End, was also a key marketing strategy.
The Result
Following a four-week auction campaign, 56 buyer inspections, 4 offers, the inroom auction featured registered 6 bidders. The property was sold under the hammer to John & Lynda for $2,055,000
Buyer found: Realestate.com.au
Under Bidder: Ray White Database
Campaign Details
Listed: January 18, 2024
Auction Date: February 8, 2024
Marketing Options: Realestate.com.au; domain.com.au; luxury photography & videography; internal database targeting and an extensive social media campaign
First Open Home:
24 groups
Second Open Home:
12 groups
Third Open Home:
2 groups
Private & Mid Week Inspections:
18 groups
raywhitewestend.com.au
2,069 unique views
realestate.com.au
2,802 views
domain.com.au
595 views
direct email receipts:
5,549
Social Media Reach:
9,528 Impressions: 23,203 Clicks: 1,208
Offers:
4 written offers
Days on Market:
21
Auction Bid History
| Time | Amount |
| 11:08:39 AM | Sold |
| 11:08:10 AM | $2,055,000 |
| 11:07:43 AM | $2,051,000 |
| 11:06:38 AM | $2,050,000 |
| 11:06:08 AM | $2,000,000 |
| 11:05:45 AM | $1,950,000 |
| Time | Amount |
| 11:05:43 AM | $1,925,000 |
| 11:05:11 AM | $1,900,000 |
| 11:05:10 AM | $1,800,000 |
| 11:05:08 AM | $1,700,000 |
| 11:05:07 AM | $1,600,000 |
| 11:05:03 AM | $1,500,000 |
Sales Review
Seller's Review
Malcolm Wearing
Kept us informed at all times during the program. Always promptly returned calls. An excellent example of how a real estate agent should conduct themselves.
