Riverfront Penthouse 292m² + 79m² Four Car Garage
The Plan
John lived in the Flow complex for 8 years and looking to build a home decided to sell and prepared the apartment for sale. The property was painted, the timber floors redone and the property was professionally staged.
The Process
Achieving the best price in the market, on the best terms was important to John. Timing was not, however a 30-90 day settlement was preferred.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in the 4101 postcode in the last 90 days with budgets between $2,000,000 – $4,000,000, through Ray White, was also a key marketing strategy.
The Result
Following a comprehensive auction campaign, 61 buyer inspections, the property sold at auction for $3,250,000; 4.61% above the sellers expectations. The competition of the auction was core in achieving the best price in the market.
Buyer found: Realestate.com.au
Under Bidder: Ray White Database
Campaign Details
Listed: March 20, 2025
Auction Date: April 10, 2025
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
25
Week Two Open Homes:
16
Week Three Open Homes:
20
Days on Market:
21
Sold Date:
10 April 2025
raywhitewestend.com.au
857
realestate.com.au
2.564
domain.com.au
300
Social Media Reach
388,400
Auction Bid History
| Time | Amount |
| 11:10:42 AM | Sold |
| 11:10:19 AM | $3,250,000 |
| 11:05:14 AM | Under Negotiation |
| 11:04:18 AM | $3,100,000 |
| 11:04:13 AM | $3,000,000 |
| Time | Amount |
| 11:04:03 AM | $2,750,000 |
| 11:03:45 AM | $2,500,000 |
| 11:03:41 AM | $2,000,000 |
| 11:03:36 AM | $1,500,000 |
| 11:03:32 AM | $1,000,000 |
Sales Review
Seller's Review
John Pradella
Luke O’Kelly and Jim Ampelas of Ray White West End know the area like the back of their palm. They are one of the few agents you see every week walking around the neighbourhood and stopping to say hi to all the locals. They know the area extremely well and they know the auction process even better. It was clear the combination of local knowledge and of the auction process would culminate in an amazing campaign to sell the apartment and indeed having achieved a great result
Buyer's Review
Wes Lerch
Thorough understanding of the market
