40208/50 Duncan Street

The Plan

Jeff & Henry purchased the property and used it for short term rental for several years. Looking for a different investment strategy, decided to sell. The property was prepared for sale.

The Process

Achieving the best price in the market, on the best terms was important to Jeff & Henry. Timing was not, however a 30 day settlement was preferred.

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $1,400,000 – $1,800,000, through Ray White West End, was also a key marketing strategy.

The Result

Following a comprehensive auction campaign, 26 buyer inspections, the property sold prior to auction for $1,570,000; 8.27% above the sellers expectations. The competition of the forthcoming auction was core in achieving the best price in the market.