2 Bedroom Apartment with Direct River Views

Buyer found: Realestate.com.au

Under Bidder: Realestate.com.au

The Plan

Craig purchased the apartment off the plan and the apartment was a rental for almost 12 years. The property was tenanted for a further 12 months, when Craig decided to sell.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Craig. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, digital staging, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,250,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.

Following a comprehensive four week auction campaign, 45+ buyer inspections, the property sold at auction for $1,350,000.

The Result

Daniel was looking to an investment, in which they could then downsize into in the future.

Daniel registered and bid over the phone. The transparency and competition of the auction was core in providing Daniel the confidence to bid & buy at auction

Campaign Details

Listed: March 5, 2026

Auction Date: March 26, 2026

Marketing Options: Virtual Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting

Week One Open Homes

16

Week Two Open Homes

22

Week Three Open Homes

8

raywhitewestend.com.au

1,509

realestate.com.au

2,264

domain.com.au

528

Buyer Match

178

Social Reach

9,575

Auction Bid History

Time Amount
26/03/2026 12:32:20 PM Sold
26/03/2026 12:31:17 PM $1,350,000.00
26/03/2026 12:31:12 PM $1,345,000.00
26/03/2026 12:30:56 PM $1,340,000.00
26/03/2026 12:30:34 PM $1,335,000.00
26/03/2026 12:25:33 PM Under Negotiation
Time Amount
26/03/2026 12:24:18 PM $1,300,000.00
26/03/2026 12:24:17 PM $1,250,000.00
26/03/2026 12:24:11 PM $1,200,000.00
26/03/2026 12:24:09 PM $1,150,000.00
26/03/2026 12:24:05 PM $1,100,000.00

Customer Testimonials