2 Bedroom Apartment with Direct River Views
Buyer found: Realestate.com.au
Under Bidder: Realestate.com.au
The Plan
Craig purchased the apartment off the plan and the apartment was a rental for almost 12 years. The property was tenanted for a further 12 months, when Craig decided to sell.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Craig. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography, digital staging, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,250,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 45+ buyer inspections, the property sold at auction for $1,350,000.
The Result
Daniel was looking to an investment, in which they could then downsize into in the future.
Daniel registered and bid over the phone. The transparency and competition of the auction was core in providing Daniel the confidence to bid & buy at auction
Campaign Details
Listed: March 5, 2026
Auction Date: March 26, 2026
Marketing Options: Virtual Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
16
Week Two Open Homes
22
Week Three Open Homes
8
raywhitewestend.com.au
1,509
realestate.com.au
2,264
domain.com.au
528
Buyer Match
178
Social Reach
9,575
Auction Bid History
| Time | Amount | |
| 26/03/2026 12:32:20 PM | Sold | |
| 26/03/2026 12:31:17 PM | $1,350,000.00 | |
| 26/03/2026 12:31:12 PM | $1,345,000.00 | |
| 26/03/2026 12:30:56 PM | $1,340,000.00 | |
| 26/03/2026 12:30:34 PM | $1,335,000.00 | |
| 26/03/2026 12:25:33 PM | Under Negotiation |
| Time | Amount | |
| 26/03/2026 12:24:18 PM | $1,300,000.00 | |
| 26/03/2026 12:24:17 PM | $1,250,000.00 | |
| 26/03/2026 12:24:11 PM | $1,200,000.00 | |
| 26/03/2026 12:24:09 PM | $1,150,000.00 | |
| 26/03/2026 12:24:05 PM | $1,100,000.00 |