404/24 Bailey Street

The Plan

Ollie purchased the apartment off the plan, as an investment. Looking to purchase a home, they decide to sell the apartment and prepare for sale

The Process

Achieving the best price in the market, on the best terms was important to Ollie. Timing was not, however a 30 day settlement was preferred.

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in the 4101 postcode in the last 90 days with budgets between $1,000,000 – $1,500,000 through Ray White, was also a key marketing strategy.

The Result

Following a comprehensive auction campaign, 29 buyer inspections, the property sold at auction for $1,200,000; being $165,000 more than the most recent sale by another agent in the complex, one month prior. The competition of the auction was core in achieving the best price in the market.