4/12 Rogers Street

The Plan

Paul & Jenny purchased the property and called West End home for almonst 29 years. Looking to downsize they decided to sell. The property was prepared for sale.

The Process

Achieving the best price in the market, on the best terms was important to Paul & Jenny. Timing was not, however a 30 day settlement was preferred.

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected townhouses & larger apartments in West End & Highgate Hill in the last 90 days with budgets between $1,000,000 – $1,500,000, through Ray White West End, was also a key marketing strategy.

The Result

Following a comprehensive auction campaign, 55 buyer inspections, the property sold prior to auction for $1,280,000; 16.36% above the sellers expectations. The competition of the forthcoming auction was core in achieving the best price in the market.