TOWNHOUSE IN WEST END Spacious Townhouse in Brisbane's Most Sought-After Suburb!
The Plan
Sue & Melinda bought the property 10 years ago and called Regatta home. Purchasing a property at auction, to upsize into, they decided to sell their West End townshouse
The Process
Achieving the best price in the market, on the best terms was important to Sue & Melinda, as was a settlement term of 45 days to run inline with their recent purchase.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected similar properties in 4101, through Ray White West End, was also a key marketing strategy.
The Result
An onsite auction was planned. Following 88 buyer inspections, 4 offers, and 9 registered bidders, the property sold under the hammer for $1,403,500; being $87,500 more than townhouse 3 sold by another agent in the same complex, just the week prior. The competition of the auction was core in achieving the best price in the market. Competition between 3 buyers above reserve, pushed the sale price to a market best
Buyer found: Ray White Database
Under Bidder: Realestate.com.au
Campaign Details
Listed: April 11, 2024
Auction Date: May 11, 2024
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
First Open Home:
18
Second Open Home:
14
Third Open Home:
12
Mid Week & Private Inspections:
44
Sold Date:
11 May 2024
Bidders:
9
raywhitewestend.com.au
1,972
realestate.com.au
5,122
domain.com.au
833
direct email receipts
600
Sales Review
Seller's Review
Sue Chandler
Luke was very responsive as our agent. He presents with just the right amount of confidence and assuredness that puts your mind at ease. He has a strong reputation in the West End market for getting great outcomes and we felt he did everything possible to extract the best price for us at auction. Working in the background, is a very capable and efficient team.
