One Bedroom + Large MPR Apartment in Boutique Complex
The Plan
Kaitlin purchased the apartment and looking to move to the coast, decided to sell. The apartment was prepared for sale
The Process
Achieving the best price in the market, on the best terms was important to Kaitlin. Timing was not, however a 30 day settlement was preferred.
An extensive marketing campaign was implemented including professional staging, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $500,000 – $600,000 through Ray White West End, was also a key marketing strategy.
The Result
Following a comprehensive auction campaign, 31 buyer inspections, the property sold at auction for $550,000. The competition of the auction was core in achieving the best price in the market.
Buyer found: Realestate.com.au
Under Bidder: Realestate.com.au
Campaign Details
Listed: January 9, 2025
Auction Date: January 30, 2025
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
8
Week Two Open Homes:
14
Week Three Open Homes:
9
Days on Market:
21
Sold Date:
30 Jan 2025
raywhitewestend.com.au
397
realestate.com.au
2,246
domain.com.au
735
Auction Bid History
| Time | Amount |
| 11:12:06 AM | Sold |
| 11:11:39 AM | $550,000 |
| 11:06:26 AM | Under Negotiation |
| 11:05:49 AM | $520,000 |
| 11:05:39 AM | $515,000 |
| Time | Amount |
| 11:05:30 AM | $505,000 |
| 11:05:24 AM | $500,000 |
| 11:05:04 AM | $475,000 |
| 11:04:59 AM | $450,000 |
Sales Review
Seller's Review
Kaitlin Allen
Luke orchestrated a well thought out campaign, was very professional and had great communication channels.
