Modern Elegance - Desirable Heart of West End
The Plan
Darryl & Jasmine purchased the property as a long term investment. Following recent sales of two bedroom apartments at high prices Darryl & Jasmine decided to be opportunistic and sell.
The Process
As the property was tenanted, the property was virtually staged, and prepared for sale. An auction campaign was chosen, as achieving the best price on the best terms was most important to Darryl & Jasmine. Time on market was not important. Realestate.com.au, professional photography and access to the Ray White buyer database were the focus of the marketing campaign.
The Result
A four-week auction campaign was planned, however following the first open home, 18 groups inspecting, and 3 offers received, the property sold before auction for $800,000; being $30,000 more than the most recent sale in the complex for a similar apartment. The competition of the forthcoming auction was core in achieving the best price in the market. The buyer had to pay a premium, unconditionally, to secure the property prior to auction.
Buyer found: realestate.com.au
Campaign Details
Listed: April 12, 2024
Auction Date: May 9, 2024
Marketing Options: Realestate.com.au, virtual staging and internal database targeting
First Open Home:
18
Offers:
3
Days on Market:
11
Sold Date:
22 April 2024
raywhitewestend.com.au
174 unique views
realestate.com.au
1353 views
domain.com.au
221 views
direct email receipts
66758
Sales Review
Seller's Review
Darryl Buchanan
Luke’s exceptional knowledge of the area and his portfolio of property sales drew us to engage his services.
We found him to be highly professional and motivated to achieve the best sales result.
