Luxury Symphony Apartment with Direct Brisbane River Views
The Plan
Marilyn bought the property 2.5 years ago from Ray White West End and called Riverpoint home. Looking to be closer to her daughter, Marilyn purchased a property up the coast off the plan and looked to sell her West End apartment
The Process
Achieving the best price, on the best terms, was important but time was not. Marilyn was looking for a 90 day settlement, possibly longer, however wanted to take advantage of the market and not be under time constraints getting closer to her new property being finished
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in 4101, through Ray White West End, was also a key marketing strategy.
The Result
Following a comprehensive auction campaign, 35 buyer inspections, 6 bidders, the property sold at auction for $1,700,000. The competition of the auction was core in achieving the best price in the market. Competition between the last 2 buyers above reserve, pushed the sale price to a market best
Buyer found: realestate.com.au
Under Bidder: realestate.com.au
Campaign Details
Listed: April 18, 2024
Auction Date: May 9, 2024
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
First Open Home:
13
Second Open Home:
7
Third Open Home:
9
Mid Week & Private Inspections:
6
Sold Date:
9 May 2024
Days on Market:
21
Bidders:
6
raywhitewestend.com.au
2,132
realestate.com.au
2,570
domain.com.au
364
direct email receipts
209
Auction Bid History
| Time | Amount |
| 11:46:01 AM | Sold |
| 11:45:26 AM | $1,700,000 |
| 11:42:19 AM | Under Negotiation |
| Time | Amount |
| 11:41:23 AM | $1,600,000 |
| 11:41:11 AM | $1,500,000 |
| 11:41:07 AM | $1,400,000 |
Sales Review
Seller's Review
Marylin Thomas
It has been a pleasure working with Luke and Jim to achieve such an excellent result at auction for my property sale. Initially I was feeling very uneasy about auctioning my unit however Luke and Jim are always professional and approachable and kept me grounded throughout the process. The end result was fantastic and an appropriate reward for a month of consistent hard work. I have already recommended Luke and Jim to other people who are planning to sell very soon. I can’t thank them enough for such a great outcome.
