688/17 - 21 Duncan St, West End

A Residence of Unrivalled Elegance and Modern Luxury

Buyer found: Realestate.com.au

The Plan

Warren & Jane purchased the apartment 18 months ago. Deciding to upsize, they purchased a 4-bedroom apartment in West End and decided to sell their Soko home

The Process

To achieve the best price in the market, on the best timeline, an auction campaign was their preferred choice. A broad marketing campaign was implemented including social media, and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A Ray White buyer database campaign was run, ensuring all buyers who had inspected similar luxury properties were invited to the open homes.

The Result

Following a four-week auction campaign, 46 buyer inspections, 6 offers, the inroom auction featured registered 5 bidders. The property was sold under the hammer to Jim for $1,300,000.

Campaign Details

Listed: November 23, 2023

Auction Date: December 14, 2023

Marketing Options: Realestate.com.au; domain.com.au; luxury photography & videography; internal database targeting and social media

raywhitewestend.com.au

2,750 unique views

realestate.com.au

2,443 views

domain.com.au

2,443 views

Direct Email Receipts:

5,549

Social Media Reach:

17,487

Impressions:

30,675

Clicks:

799

First Open Home:

20 groups

Second Open Home:

8 groups

Third Open Home:

10 groups

Private & Mid Week Inspections:

8 groups

Offers:

6 written offers

Days on Market:

Auction Bid History

Time	Amount
11:07:28 AM	Sold
11:07:00 AM	$1,300,000
11:06:46 AM	$1,296,000
11:06:01 AM	$1,295,000
11:05:50 AM	$1,290,000
11:05:27 AM	$1,285,000
11:05:19 AM	$1,280,000