70601/25 Mollison St
West End, QLD 4101
Property Video
Auction Video
2 Bedroom + Flex/MPR Room in the Recently Completed UNO!
Buyer found: Buyers Agent
Under Bidder: Realestate.com.au
The Plan
Tony & his family purchased the apartment off the plan, looking to upsize, less than 12 months on, they prepared the apartment for sale. The apartment was partially staged, as Tony & his family planned to live in the property, throughout the sale campaign.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Tony. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,300,000 – $1,800,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 40+ buyer inspections, the property sold at auction for $1,600,000.
The Result
The Buyers, Ken & Rosalyn, engaged a Buyers Agent to represent them during the purchase process and at auction.
Ken & Rosalyn, secured the property at auction, through their Buyers Agent. The competition of the auction was core in achieving the best price in the market. A premium was paid at auction to secure the property
Campaign Details
Listed: February 26, 2026
Auction Date: March 19, 2026
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
12
Week Two Open Homes
12
Week Three Open Homes
17
raywhitewestend.com.au
501
realestate.com.au
2,447
domain.com.au
448
Buyer Match
102
Social Reach
10,574
Auction Bid History
| Time | Amount | |
| 19/03/2026 11:59:12 AM | Sold | |
| 19/03/2026 11:58:39 AM | $1,600,000.00 | |
| 19/03/2026 11:49:21 AM | Under Negotiation | |
| 19/03/2026 11:49:01 AM | $1,555,000.00 | |
| 19/03/2026 11:48:56 AM | $1,551,000.00 | |
| 19/03/2026 11:48:29 AM | $1,550,000.00 | |
| 19/03/2026 11:48:23 AM | $1,535,000.00 | |
| 19/03/2026 11:48:03 AM | $1,530,000.00 |
| Time | Amount | |
| 19/03/2026 11:48:02 AM | $1,525,000.00 | |
| 19/03/2026 11:47:50 AM | $1,520,000.00 | |
| 19/03/2026 11:47:43 AM | $1,510,000.00 | |
| 19/03/2026 11:47:14 AM | $1,500,000.00 | |
| 19/03/2026 11:46:59 AM | $1,450,000.00 | |
| 19/03/2026 11:46:44 AM | $1,400,000.00 | |
| 19/03/2026 11:46:38 AM | $1,350,000.00 | |
| 19/03/2026 11:46:35 AM | $1,300,000.00 |
