7403/55 Forbes Street
West End, QLD 4101
For Sale Video
Sold Video
Riverpoint 3 bedroom apartment in a Fantastic Location
Buyer found: Ray White Buyer Database
The Plan
Andrew purchased the apartment and called it home for a period, before renting out the apartment for several years. Taking advantage of the market he decided to sell his investment property. The tenants lease ended and the property was prepared for sale, including, repainting, new carpets and professional staging
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Andrew. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $1,000,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.
A four week auction campaign was initiated, however following the first inspection an unconditional offer of $1,500,000 was presented to the seller and accepted. This offer was over a complex record for a three bedroom apartment with an internal 3rd bedroom. The competition of the forthcoming auction was key in the buyer presenting their best offer.
The Result
Katarina & Maylon had inspected properties with Ray White West End with a focus on South Brisbane & West End. Starting there search back in June and attending several auctions, Katarina & Maylon where personally invited to inspect the apartment. Following their inspection, an unconditional offer was received, which was accepted by the Seller.
The competition of the forthcoming auction and the market activity / social proof at open homes was key in the Katarina & Maylon presenting an offer prior to the Auction to secure the property.
Campaign Details
Listed: November 13, 2025
Auction Date: December 4, 2025
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
5
realestate.com.au
1,351
domain.com.au
277
raywhitewestend.com.au
918
Social Media Reach
8,369
Ray White Buyer Match
440
