78/20 Donkin Street

The Plan

Amy & Chris purchased the apartment and called it home for a couple of years, following which they rented the property out. Following a couple of years of tenancy, they decided to sell with the tenants occupying the property.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Amy & Chris. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $800,000 – $1,000,000 through Ray White West End, was also a key marketing strategy.

Following a four week auction campaign the property was sold under the hammer for $900,000. The competition of the auction floor was core in achieving the best price in the market.

With 78 buyer inspections, the property sold at auction for $900,000 and well above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property

The Result

Les, the buyer, was looking for a Brisbane base and would keep the tenants until they vacated at the end of the tenancy. Les inspected the property and then registered for the auction, following only 2 bids the property was sold.

The competition of the auction and the market activity / social proof at open homes was key to Les securing the property on terms & conditions acceptable to the Sellers.