80301/23 Mollison Street
West End, QLD 4101
Auction Video
A Luxurious Lifestyle of Ease Awaits
Buyer found: Realestate.com.au
Under Bidder: Realestate.com.au
The Plan
Melissa & Adam settled the property off the plan 12 months prior and called the apartment home. Looking to take advantage of the strength of the market and upsize Melissa & Adam decided to sell.
The Process
Achieving the best price in the market, on the best terms was important to Erin. Timing was not.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected three bedroom apartments in West End & South Brisbane in the last 90 days with budgets between $1,500,000 – $2,000,000, through Ray White West End, was also a key marketing strategy..
The Result
Following a comprehensive auction campaign, 31 buyer inspections, 5 bidders, the property sold at auction for $1,825,000; being $525,000 more than 12 months ago and 7.3% above the sellers expectations. The competition of the auction was core in achieving the best price in the market.
Campaign Details
Listed: September 12, 2024
Auction Date: October 3, 2024
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
15
Week Two Open Homes:
10
Week Three Open Homes:
6
Days on Market:
21
Sold Date:
3 Oct 2024
Bidders:
5
raywhitewestend.com.au
2,157
realestate.com.au
1,863
domain.com.au
614
Auction Bid History
| Time | Amount |
| 11:11:23 AM | Sold |
| 11:10:53 AM | $1,825,000 |
| 11:03:55 AM | Under Negotiation |
| 11:03:08 AM | $1,600,000 |
| 11:03:04 AM | $1,500,000 |
| Time | Amount |
| 11:02:48 AM | $1,400,000 |
| 11:02:45 AM | $1,300,000 |
| 11:02:39 AM | $1,200,000 |
| 11:02:33 AM | $1,000,000 |
Sales Review
Seller's Review
Melissa Williams
We had the most amazing experience when we decided to use Luke O’Kelly and Jim Amples for our sale. Right from the beginning the level of professionalism was outstanding. We were kept in the loop at all times with updates after every open and a weekly report. We had many buyers through, which turned into five registered bidders and ultimately a sale for what we wanted to achieve. They are professional, honest and friendly. I would highly recommend this team. Simply amazing.
