Sold Prior Auction

81402/23 Mollison Street, West End

West End, QLD 4101

2
2
1

$965,000

A Luxurious Lifestyle of Ease Awaits

The Plan

Tony purchased the property off the plan two years prior to completion. Once the property settled, Tony rented the property and 3 months following decided to sell.

The Process

A market best price was important to Tony, as was limiting the inconvenience to the tenants throughout the sale process. An auction campaign was chosen to ensure the best price in the market and to ensure an unconditional contract was achieved in an efficient timeframe.

An extensive marketing campaign was implemented including virtually staging the apartment, realestate.com.au and a targeted buyer campaign focused on buyers who had inspected luxury two bedroom apartments in 4101, through Ray White West End.

The Result

Following a four-week auction campaign, 45 buyer inspections, 4 offers, the property sold prior to auction for $965,000. The competition of the forthcoming auction was core in achieving the best price in the market. The buyer had to pay a premium, unconditionally, to secure the property prior to auction.

Buyer found: Realestate.com.au

Campaign Details

Listed: February 1, 2024

Auction Date: February 22, 2024

Marketing Options: Realestate.com.au, virtual staging, luxury photography, Ray White internal buyer database targeting

raywhitewestend.com.au

1860 unique views

realestate.com.au

2,338 views

Direct Email Receipts

28,237

Days on Market:

19

Offers:

4 written offers

First Open Home:

24 groups

Second Open Home:

8 groups

Third Open Home:

11 groups

Private & Mid Week Inspections:

2 groups

Sales Review

Seller's Review

Tony Davies

Luke and his team’s communication to the vendor (me) was outstanding. It was clear and non-emotional which was perfect for me. And he sold the property, which was the outcome I wanted.