9/188 Gladstone Road

The Plan

Abbie purchased the property, as her home. Following purchasing another property through Ray White West End, prepared her apartment for sale following moving into her new home. The property was professionally staged.

The Process

Achieving the best price in the market, on the best terms was important to Abbie. Timing was not, however a 30-90 day settlement was preferred.

An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in the 4101 postcode in the last 90 days with budgets between $650,000 – $800,000 through Ray White, was also a key marketing strategy.

The Result

Following a comprehensive auction campaign, 20 buyer inspections, the property sold at auction for $765,000; which was above the sellers expectations. The competition of the auction was core in achieving the best price in the market.