Luxurious Dual-Level Penthouse with Spectacular City Views
The Plan
Mia bought the property off the plan and called Tempo home. Mia purchased a home, prepared the property for sale and arranged professional staging of the apartment.
The Process
Achieving the best price, on the best terms, was important but time was not. Mia choose auction, as the best method to achieve the best price for her West End apartment.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in 4101, through Ray White West End, was also a key marketing strategy.
The Result
Following an extensive auction campaign, 41 buyer inspections, 6 bidders, the property sold at auction for $2,050,000. The competition of the auction was core in achieving the best price in the market. Competition between the last 3 buyers above reserve, pushed the sale price to a market best.
Buyer found: realestate.com.au
Under Bidder: Ray White Database
Campaign Details
Listed: April 11, 2024
Auction Date: May 9, 2024
Marketing Options: Professional Staging; Realestate.com.au; domain.com.au; luxury photography & videography; internal database targeting and an extensive social media campaign
First Open Home:
15
Second Open Home:
7
Third Open Home:
6
Mid Week & Private Inspections:
13
Sold Date:
9 May 2024
raywhitewestend.com.au
740
realestate.com.au
3,497
domain.com.au
518
direct email receipts
66,990
Auction Bid History
| Time | Amount |
| 11:16:45 AM | Sold |
| 11:15:47 AM | $2,050,000 |
| 11:15:19 AM | $2,020,000 |
| 11:15:06 AM | $2,000,000 |
| 11:06:56 AM | Under Negotiation |
| Time | Amount |
| 11:06:06 AM | $1,975,000 |
| 11:04:45 AM | $1,900,000 |
| 11:04:42 AM | $1,800,000 |
| 11:04:38 AM | $1,700,000 |
Sales Review
Seller's Review
Mia Pradella
Luke and Jim are an excellent team. They work hard and communicate well throughout the sale process.
