14 Ridge Street
Highgate Hill, Qld 4101
Property Video
Charming Character Home with Leafy Outlook & Entertainer's Appeal
Buyer found: Ray White West End Database
Under Bidder: Realestate.com.au
The Plan
Sue owned the home for almost 30 years. First as a home, then as an investment. Looking to take advantage of the market, Sue prepared the home for sale, which included general repairs, ending the tenancy, staging the home and having a building & pest report prepared.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Sue. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, professional photography, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected homes in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,500,000 – $2,000,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 60+ buyer inspections, the property sold at auction for $1,590,000
The Result
Doretta & Glenn live localling and where looking to upsize. Doretta & Glenn had inspected properties with Ray White West End and was invited to inspect as she had previously inspected similar properties, in the month prior.
Doretta & Glenn attended the auction via phone bidding. The transparency and competition of the auction was core in providing Doretta & Glenn the confidence to bid & buy at auction
Campaign Details
Listed: May 7, 2026
Auction Date: May 28, 2026
Marketing Options: Professional Staging, Property Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
22
Week Two Open Homes:
18
Week Three Open Homes:
20
raywhitewestend.com.au
347
realestate.com.au
3,266
domain.com.au
575
Ray White Buyer Match
407
Auction Bid History
| Time | Amount | |
| 28 May 2026, 12:17:27 PM | Sold | |
| 28 May 2026, 12:16:25 PM | $1,590,000.00 | |
| 28 May 2026, 12:15:58 PM | $1,582,000.00 | |
| 28 May 2026, 11:40:07 AM | $1,580,000.00 | |
| 28 May 2026, 11:09:07 AM | Under Negotiation | |
| 28 May 2026, 11:08:06 AM | $1,550,000.00 |
| Time | Amount | |
| 28 May 2026, 11:07:52 AM | $1,500,000.00 | |
| 28 May 2026, 11:07:44 AM | $1,450,000.00 | |
| 28 May 2026, 11:07:23 AM | $1,400,000.00 | |
| 28 May 2026, 11:07:17 AM | $1,350,000.00 | |
| 28 May 2026, 11:07:12 AM | $1,300,000.00 |
