30/20 Donkin St
West End, QLD 4101
Property Video
Auction Video
Stylish Inner-City Living with Expansive Courtyard in the Heart of West End
Buyer found: Ray White West End Database
Under Bidder: realestate.com.au
The Plan
Mary purchased the apartment 7 years ago and called it home, before renting the apartment out for a period. Looking to purchase up the coast, Mary prepared the apartment for sale, which included ending the lease, professionally staging and minor repairs
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Mary. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, professional photography, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $750,000 – $900,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 20+ buyer inspections, the property sold at auction for $880,000
The Result
Melissa was looking to purchase a future home, which she would rent out to start. Melissa had inspected properties with Ray White West End and was invited to inspect as she had previously inspected similar apartments, the month prior.
Melissa attended the auction in room at Ray White West End. The transparency and competition of the auction was core in providing Melissa the confidence to bid & buy at auction
Campaign Details
Listed: May 7, 2026
Auction Date: May 28, 2026
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
13
Week Two Open Homes
9
Week Three Open Homes
7
raywhitewestend.com.au
279
realestate.com.au
1,834
domain.com.au
429
Buyer Match
321
Auction Bid History
| Time | Amount | |
| 28 May 2026, 12:40:59 PM | Sold | |
| 28 May 2026, 12:40:29 PM | $880,000.00 | |
| 28 May 2026, 12:35:06 PM | Under Negotiation |
| Time | Amount | |
| 28 May 2026, 12:34:17 PM | $850,000.00 | |
| 28 May 2026, 12:34:13 PM | $800,000.00 |
