2/8 Carlton St
Highgate Hill, Qld 4101
Property Video
Auction Video
'MILA' boutique apartments - Highgate Hill luxury living
Buyer found: Ray White Buyer Database
Under Bidder: Realestate.com.au
The Plan
Dylan purchased the apartment and called it home, prior to renting the apartment out for a period. Dylan wanted to take advantage of the recent growth in the market and prepared the apartment for sale, which included professional staging.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Dylan. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional staging, professional photography and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $1,000,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 33+ buyer inspections, the property sold at auction for $1,230,000 and above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property
The Result
Mary was looking to purchase a home and had inspected several properties in West End with Ray White West End. Attending the auction in-room at Ray White West End, Mary secured the apartment, out bidding the competition.
The transparency and market social proof of the auction, provided Mary the confidence to bid and buy
Campaign Details
Listed: January 22, 2026
Auction Date: February 12, 2026
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
10
Week Two Open Homes
13
Week Three Open Homes
10
raywhitewestend.com.au
2,340
realestate.com.au
2,616
domain.com.au
513
Social Media Reach
11,018
Buyer Match
201
Auction Bid History
| Time | Amount | |
| 12/02/2026 11:54:58 AM | Sold | |
| 12/02/2026 11:54:26 AM | $1,230,000.00 | |
| 12/02/2026 11:48:07 AM | Under Negotiation |
| Time | Amount | |
| 12/02/2026 11:47:26 AM | $1,200,000.00 | |
| 12/02/2026 11:47:10 AM | $1,150,000.00 | |
| 12/02/2026 11:46:58 AM | $1,100,000.00 |
