28/48 Kurilpa Street

The Plan

Kevin purchased the apartment off the plan, following several years of renting the property out Kevin decided to sell his investment property

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Kevin. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $1,000,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.

As a result of complications with the tenancy, the Auction campaign was changed to a For Sale Campaign and open homes continued.

The Result

The property sold to an investor, looking to secure a riverfront apartment, in the heart of the Brisbane City.