315/21 Duncan St
West End, QLD 4101
Property Video
Soko - Lifestyle Meets Luxury
Buyer found: Ray White West End Database
Under Bidder: realestate.com.au
The Plan
Sam purchased the apartment 3 years ago and called it home. Looking for a move, Sam prepared the property for sale.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Sam. Timing was not. A fixed 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane & Highgate Hill) in the last 90 days with budgets between $750,000 – $1,000,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive four week auction campaign, 20+ buyer inspections, the property sold at auction for $925,000
The Result
Kit was looking for his first home. Kit had inspected properties with Ray White West End and was invited to inspect as he had previously inspected similar apartments, the month prior.
Kit registered to bid over the phone for the auction in room at Ray White West End. The transparency and competition of the auction was core in providing Kit the confidence to bid & buy at auction
Campaign Details
Listed: April 30, 2026
Auction Date: May 21, 2026
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
7
Week Two Open Homes
7
Week Three Open Homes
6
raywhitewestend.com.au
285
realestate.com.au
1,110
domain.com.au
534
Buyer Match
245
Auction Bid History
| Time | Amount | |
| 21/05/2026 11:14:39 AM | Sold | |
| 21/05/2026 11:13:43 AM | $925,000.00 | |
| 21/05/2026 11:13:25 AM | $900,000.00 | |
| 21/05/2026 11:12:53 AM | $875,000.00 |
| Time | Amount | |
| 21/05/2026 11:12:47 AM | $850,000.00 | |
| 21/05/2026 11:12:37 AM | $825,000.00 | |
| 21/05/2026 11:12:28 AM | $800,000.00 | |
| 21/05/2026 11:12:18 AM | $775,000.00 |
