49/5 Duncan Street

Large Two Bedroom Apartment with Direct River Views!

Buyer found: Buyers Agent

The Plan

Sue & Melinda purchased the apartment, as an investment 4 years prior. Taking advantage of the market they decided to sell their investment property. The tenants lease ended and the property was prepared for sale, including, repainting, floor polishing and professional staging

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Sue & Melinda. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional staging, professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments in 4101 (West End, South Brisbane, Highgate Hill) in the last 90 days with budgets between $900,000 – $1,250,000 through Ray White West End, was also a key marketing strategy.

A four week auction campaign was initiated, however following the first inspection an unconditional offer of $1,340,000 was presented to the seller and accepted. This offer was over a complex record. The competition of the forthcoming auction was key in the buyer presenting their best offer.

The Result

The buyer engaged a Buyers Agent to represent them through the sale process and in the contract negations.

The competition of the forthcoming auction and the market activity / social proof at open homes was key in the Buyer presenting an offer prior to the Auction to secure the property.

Campaign Details

Listed: October 16, 2025

Auction Date: November 6, 2025

Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting

Week One Open Homes:

realestate.com.au

2,063

domain.com.au

378

raywhitewestend.com.au

1,089

Social Media Reach

4,287

Ray White Buyer Match

330

Sales Review

Seller's Review

Sue Chandler

Luke and his team are polished operators with excellent sales knowledge and experience in the West End property market. While the conditions were ripe for our unit to sell regardless, Luke worked quickly, and with confidence to squeeze the absolute most out of an early pre-auction offer. We were delighted with the outcome.

Buyer's Review

Libby McBride

Luke O’Kelly and Jim Ampelas were fantastic to deal with. They always responded promptly to our enquiries and were forthcoming with updates at every step of the process. I dealt with a lot of agents as we searched for a property and found Luke and Jim the best to deal with in terms of their level of professionalism, communication and demeanour.