Renovated Ground Floor Apartment in Prime Inner-City Location
The Plan
Margot & Michael purchased the apartment and completed an internal renovation. Following several years of calling the apartment home, they decided to upsize. The apartment was prepared for sale
The Process
Achieving the best price in the market, on the best terms was important to Margot & Michael. Timing was not, however a 30 day settlement was preferred.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in Highgate Hill & West End in the last 90 days with budgets between $700,000 – $900,000 through Ray White West End, was also a key marketing strategy.
The Result
Following a comprehensive auction campaign, 70 buyer inspections, the auction date was brought forward and the property sold at auction for $845,000; 17.36% above the sellers expectations. The competition of the auction was core in achieving the best price in the market.
Buyer found: Realestate.com.au
Under Bidder: Realestate.com.au
Campaign Details
Listed: January 16, 2025
Auction Date: January 30, 2025
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
37
Week Two Open Homes:
33
Days on Market:
14
Sold Date:
30 Jan 2025
raywhitewestend.com.au
1,041
realestate.com.au
2,607
domain.com.au
591
Auction Bid History
| Time | Amount |
| 11:45:21 AM | Sold |
| 11:44:43 AM | $845,000 |
| 11:44:29 AM | $841,000 |
| 11:44:09 AM | $840,000 |
| 11:43:54 AM | $825,000 |
| 11:43:47 AM | $820,000 |
| 11:43:28 AM | $815,000 |
| 11:43:25 AM | $810,000 |
| 11:43:07 AM | $805,000 |
| 11:43:03 AM | $800,000 |
| 11:43:01 AM | $795,000 |
| 11:42:55 AM | $790,000 |
| 11:42:47 AM | $780,000 |
| Time | Amount |
| 11:42:44 AM | $770,000 |
| 11:42:43 AM | $760,000 |
| 11:42:22 AM | $750,000 |
| 11:42:21 AM | $740,000 |
| 11:42:12 AM | $730,000 |
| 11:42:11 AM | $720,000 |
| 11:42:07 AM | $710,000 |
| 11:42:05 AM | $700,000 |
| 11:42:03 AM | $680,000 |
| 11:42:00 AM | $670,000 |
| 11:41:58 AM | $660,000 |
| 11:41:47 AM | $650,000 |
| 11:41:43 AM | $640,000 |
Sales Review
Seller's Review
Margot McLennan
Luke achieved a great result for us. We valued his knowledge, guidance and professionalism. We would absolutely recommend Luke and his team for any future sales.
