51101/21 Mollison Street

The Plan

Nik & Imra had purchased the apartment off the plan and called the apartment home. Looking to relocate and take advantage of the market, the property was prepared for sale.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Nik & Irma. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $1,800,000 – $2,250,000 through Ray White West End, was also a key marketing strategy.

The Result

Prior to going to market formally, a VIP inspection was run. Buyers were advised that the property was formally going to market in the coming days and an auction date set. Following positive feedback from buyers, a pre-market offer was accepted. The apartment sold for above Nik & Irma’s expecations $2,050,000