Large Two Bedroom Apartment + MPR - Outstanding Top Floor Apartment with River Views!
Buyer found: Realestate.com.au
Under Bidder: Ray White Buyer Database
The Plan
Allan & Ros lived in the Regatta complex for 6 years and looking to travel then ultimately to move permanently down south decided to sell their home.
The Process
Achieving the best price in the market, on the best terms was important to Allan & Ros. Timing was not, however a 60-90 day settlement was preferred.
An extensive marketing campaign was implemented including both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $900,000 – $1,200,000, through Ray White West End, was also a key marketing strategy.
The Result
Following a comprehensive auction campaign, 32 buyer inspections, the property sold at auction for $1,108,000; 5.52% above the sellers expectations. The competition of the auction was core in achieving the best price in the market.
Campaign Details
Listed: October 3, 2024
Auction Date: October 24, 2024
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes:
9
Week Two Open Homes:
5
Week Three Open Homes:
18
Days on Market:
21
Sold Date:
24 Oct 2024
raywhitewestend.com.au
4,573
Social Media Clicks
9,050
realestate.com.au
2,734
domain.com.au
603
Auction Bid History
| Time | Amount |
| 11:34:51 AM | Sold |
| 11:34:22 AM | $1,108,000 |
| 11:34:17 AM | $1,107,500 |
| 11:34:02 AM | $1,107,000 |
| 11:33:38 AM | $1,106,000 |
| 11:33:24 AM | $1,105,500 |
| 11:32:51 AM | $1,105,000 |
| 11:32:25 AM | $1,100,000 |
| 11:32:10 AM | $1,095,000 |
| Time | Amount |
| 11:31:58 AM | $1,085,000 |
| 11:31:47 AM | $1,075,000 |
| 11:31:36 AM | $1,050,000 |
| 11:31:34 AM | $1,025,000 |
| 11:31:15 AM | $1,000,000 |
| 11:31:07 AM | $950,000 |
| 11:31:05 AM | $925,000 |
| 11:30:53 AM | $900,000 |
| 11:30:49 AM | $700,000 |
Sales Review
Seller's Review
Roslyn Biffin
This is the second time we have used Ray White West End this year to sell a property. Both times Luke and his team far exceeded our expectations. At all times they were professional and approachable and ensured we were kept informed at every stage of the sale process. Luke was very honest in his appraisal of our property and its potential sale price. The auction process was very daunting for us but Luke and Jim “held our hand” all the way through to a successful outcome.