Expansive luxury apartment in a landmark West End development
The Plan
Jon purchased the property off the plan and called it home for several years, before renting the apartment out. After several years of long term tenancy, Jon decided to sell. The property was vacated, cleaned, minor repairs attended to and professionally staged for sale.
An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Julia . Timing was not. A 30 day settlement was preferred, however settlement dates were flexible
The Process
An extensive marketing campaign was planned including professional photography, professional staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected luxury apartments in West End & Highgate Hill in the last 90 days with budgets between $1,500,000 – $2,000,000 through Ray White West End, was also a key marketing strategy.
Following a comprehensive auction campaign, 29 buyer inspections, the property sold post auction for $1,600,000
The Result
Sue & Peter who purchased the apartment, had inspected several apartments with Ray White West End over the previous few months. Sue & Peter looking to sell their home and downsize, placed their home on the market and purchased with an extended settlement to coincide with their house sale.
Buyer found: Ray White Buyer Database
Campaign Details
Marketing Options: Professional Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
