8/376 Montague Road

Expansive Townhouse In Prime Location

Buyer found: Ray White Buyer Database

Under Bidder: Realestate.com.au

The Plan

Due to a change in personal circumstances Julia decided to sell her West End Townhouse . The property was prepared for sale, which included rubbish removal, maintenance work and a thorough deep clean.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Julia . Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, digital staging and both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments & townhouses in West End & Highgate Hill in the last 90 days with budgets between $900,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.

Following a comprehensive four week auction campaign, 50+ buyer inspections, the property sold at auction for $1,330,00 and well above the owners expectations. The competition of the auction was core in achieving the best price in the market. The buyer paid a premium at auction to secure the property

The Result

Adrian & Renee, the buyers, were 1 of 5 registered bidders at the auction. Adrian & Renee had inspected townhouses in West End and through Ray White West End for over 2 years. Following constant communication with Ray White West End and being invited to inspect the property Adrian & Renee successfully purchased their home

The property and auction attracted many first home buyers, looking to secure their first home. The competition of the auction and the market activity / social proof at open homes was key to Adrian & Renee securing the property on terms & conditions acceptable to the Sellers.

Campaign Details

Listed: September 4, 2025

Auction Date: September 25, 2025

Marketing Options: Digital Staging, Professional Photography, Realestate.com.au, domain.com.au and internal database targeting

Week One Open Homes:

Week Two Open Homes:

Week Three Open Homes:

raywhitewestend.com.au

651

realestate.com.au

2,500

domain.com.au

725

Social Media Reach

8,911

Ray White Buyer Match

Auction Bid History

Time	Amount
11:06:32 AM	Sold
11:05:59 AM	$1,330,000
11:05:56 AM	$1,325,000
11:05:18 AM	$1,320,000
11:05:02 AM	$1,300,000
11:04:57 AM	$1,250,000

Time	Amount
11:04:43 AM	$1,200,000
11:04:36 AM	$1,100,000
11:04:17 AM	$1,000,000
11:04:03 AM	$900,000
11:03:51 AM	$800,000

Sales Review

Seller's Review

Julia Hwang

Luke and his team were incredibly knowledgeable and communicative throughout the selling process – far exceeding my expectations! From the very get-go, Luke took charge of the situation, reduced my stress whilst I was overseas and guided me effortlessly to a successful sale. I will always be forever grateful! Thank you, Luke, for looking after me. You are by far, the best agent ever!

Buyer's Review

Renee Fletcher

Jim and Luke were fantastic to work with throughout our property search. They had great knowledge of the local area and were always happy to chat and answer questions. The buying process was smooth and well organised, and they even arranged an extra viewing after the auction so we could measure things up before settlement. The auction itself was a great experience — what a vibe! Highly recommend.