10503/30 Duncan Street

The Plan

David had purchased the property almost 3 years prior and, looking to make the move up the coast, prepared the apartment for sale.

An auction campaign was chosen, as achieving the best market price on the best terms was important to David, whereas timing was not. A fixed 30-day settlement was preferred; however, settlement dates were flexible.

The Process

An extensive marketing campaign was planned, including professional photography and listings on both Realestate.com.au and Domain, to ensure the property was marketed both locally and interstate. A key marketing strategy was a targeted buyer campaign focusing on buyers who had inspected apartments in 4101 (West End, South Brisbane, and Highgate Hill) in the last 90 days with budgets between $700,000 and $800,000 through Ray White West End.

The Result

A four-week auction campaign was planned; however, the second inspection generated an unconditional offer of $750,000. The competition of the forthcoming auction was core to achieving the best price in the market, as the buyer had to pay a premium prior to auction to secure the property.