110/57 Vulture St
West End, QLD 4101
Stylish Inner-City Living with Expansive Courtyard in the Heart of West End
Buyer found: realestate.com.au
Under Bidder: Ray White West End Database
The Plan
Georgia had purchased the property approx 3 years prior. Looking to upsize, she prepared the apartment for sale and chose an auction campaign to secure the best market price and terms.
An auction campaign was chosen, as achieving the best market price on the best terms was important to Georgia, whereas timing was not. A fixed 30-day settlement was preferred; however, settlement dates were flexible.
The Process
An extensive marketing campaign was planned—including professional photography and listings on both Realestate.com.au and Domain—to ensure the property was marketed both locally and interstate.
A key strategy was a targeted buyer campaign through Ray White West End, focusing on buyers with budgets between $650,000 and $800,000 who had inspected apartments in the 4101 postcode (West End, South Brisbane, and Highgate Hill) within the last 90 days.
The Result
Dennis was looking to purchase his first home and inspected the property the Wednesday night before the auction. He had been researching and inspecting several properties in the 4101 area in the weeks and months prior.
Dennis attended the in-room auction at Ray White West End. The transparency and competition of the auction environment were core to providing him with the confidence to bid and buy.
Campaign Details
Listed: May 14, 2026
Auction Date: June 11, 2026
Marketing Options: Professional Photography, Realestate.com.au, domain.com.au and internal database targeting
Week One Open Homes
10
Week Two Open Homes
3
Week Three Open Homes
7
raywhitewestend.com.au
180
realestate.com.au
1,081
domain.com.au
347
Buyer Match
385
Auction Bid History
| Time | Amount | |
| 11 Jun 2026, 11:23:06 AM | Sold | |
| 11 Jun 2026, 11:22:30 AM | $720,000.00 | |
| 11 Jun 2026, 11:14:38 AM | Under Negotiation | |
| 11 Jun 2026, 11:14:00 AM | $700,000.00 | |
| 11 Jun 2026, 11:13:40 AM | $690,000.00 |
| Time | Amount | |
| 11 Jun 2026, 11:13:25 AM | $675,000.00 | |
| 11 Jun 2026, 11:13:20 AM | $650,000.00 | |
| 11 Jun 2026, 11:13:08 AM | $625,000.00 | |
| 11 Jun 2026, 11:13:02 AM | $600,000.00 |
