11405/19 Wilson Street

The Plan

Martin had purchased the apartment off the plan and called the apartment home. Looking to relocate and take advantage of the market, the property was prepared for sale.

An auction campaign was chosen, as achieving the best price in the market, on the best terms was important to Martin. Timing was not. A 30 day settlement was preferred, however settlement dates were flexible

The Process

An extensive marketing campaign was planned including professional photography, both realestate.com.au and domain, to ensure the property was marketed both locally & interstate. A targeted buyer campaign focused on buyers who had inspected apartments / units in West End in the last 90 days with budgets between $1,100,000 – $1,500,000 through Ray White West End, was also a key marketing strategy.

The Result

A four week auction campaign was planned. Following the second inspection, the property sold prior to auction for $1,250,000; being 14% above the sellers expectations. The competition of the forthcoming auction was core in achieving the best price in the market. The buyer had to pay a premium, unconditionally, to secure the property prior to auction.